CHALLENGE
Finova had grown through acquisitions and needed a refreshed identity that could scale across digital products and marketing campaigns while maintaining recognition with existing clients.

ROLE
Working alongside a senior designer, I helped implement the updated brand system across digital, marketing and product communications.

APPROACH
We simplified the visual system, refined typography and colour usage, and introduced a flexible design framework that could scale across web, campaigns and product marketing.

OUTCOME
The updated identity improved brand consistency across Finova’s marketing ecosystem and supported new product launches and digital initiatives.

Finova: Rebrand