Barnet FC (Personal Project)

Scope/Aim: The scope of this project covers a full visual refresh of Barnet FC’s identity, including a redesigned crest, updated typography, a refined colour system, and supporting graphic patterns. The aim is to create a cohesive brand language that works across digital, print, merchandise, and matchday environments, while staying true to the club’s heritage and community roots.

Concept: I took on the personal challenge of redesigning Barnet FC’s logo and refreshing their brand to explore how a club with deep community roots could present itself with a stronger, more contemporary identity. Barnet FC, known as The Bees, are a North London club founded in 1888 with a proud local following and a history defined by resilience and character. Their existing crest and brand identity felt outdated and disconnected from the energy of both the club and its supporters, making it the perfect opportunity to reimagine how Barnet could visually communicate its heritage, values, and ambition.