Luxury Clean is a South London–based cleaning company offering professional residential and commercial cleaning services. As a new business entering a competitive local market, the brand needed to feel trustworthy, approachable, and professional while remaining simple and memorable for customers encountering it for the first time.

For this project, I was responsible for designing the company’s logo and establishing a clear visual starting point for the brand. The aim was to create something friendly, highly legible, and instantly recognisable, while subtly reflecting the action of cleaning. The final logo combines clean typography with a simple visual gesture that communicates freshness and care, resulting in a mark that feels approachable, practical, and suitable for use across uniforms, vehicles, and digital platforms.