CHALLENGE
Create a brand identity for a boutique gifting business that balances a personal, handcrafted feel with a refined, premium aesthetic, while appealing to both individual and corporate audiences.
ROLE
Led the brand identity and packaging design, creating a cohesive and scalable visual system. Defined the art direction to deliver a consistent, premium brand experience.
APPROACH
Develop a minimal, typography-led identity using soft, neutral tones and subtle detailing, creating a warm yet elevated visual language across packaging and digital touchpoints.
OUTCOME
A cohesive, scalable brand identity that feels both personal and premium, delivering consistency across packaging and positioning the brand as a high-quality gifting experience.
Hampers by bea
DELIVERABLES
Logo Design
Visual Identity System
Packaging (Box, Tag, Labels)
Social Media Assets
CLIENT
Hampers By Bea
ROLE
Brand Identity Design
Packaging Design
Art Direction
YEAR
2020
The identity is designed to be simple, versatile, and recognisable across packaging and digital touchpoints. The typography-led approach keeps the brand feeling timeless and adaptable.
Packaging was designed to elevate the unboxing experience, using minimal layouts and refined detailing to create a sense of anticipation and quality. The gift tag adds a personal, human touch — reinforcing the brand’s focus on thoughtful gifting.
A considered social approach designed to balance product, detail, and typography-led content, maintaining a consistent and elevated brand presence.
