Finova — Marketing & Digital Brand Applications
CHALLENGE
Finova required a wide range of marketing and communication materials to support product announcements, campaigns, and day-to-day business activity across digital and print channels. The challenge was producing a high volume of assets while maintaining a consistent and professional visual presence.
ROLE
Graphic Designer responsible for designing marketing and communication materials across campaigns, web, social media, email, and print.
APPROACH
Working closely with the marketing team, I produced a broad range of assets including campaign graphics, landing page visuals, social media content, email communications, and printed materials. The focus was on creating clear layouts, maintaining visual consistency, and adapting designs across multiple formats and channels.
OUTCOME
The work supported Finova’s ongoing marketing activity by providing a consistent visual presence across campaigns, product communications, and customer touchpoints.
DELIVERABLES
Digital campaigns
Website & landing pages
Email & communications
Events & print
CLIENT
Finova
ROLE
Brand stewardship
Digital design ownership
Cross-functional collaboration
YEAR
2022-2025
Email & Product Communications
Designed email campaigns and product communications aligned with Finova’s visual identity, supporting feature releases, announcements and ongoing engagement.
Website & Digital Experience
Managed and designed ongoing website updates in Webflow, collaborating with design and marketing stakeholders to structure new landing pages, implement campaign messaging and maintain brand consistency across the digital experience.
Events & Print
Extended the brand across large-format and printed materials including exhibition stands, roll-up banners and sales collateral, ensuring visual consistency beyond digital touchpoints.
