Optimo — Product Marketing Website

CHALLENGE
Optimo is a product developed within Finova’s lending technology ecosystem, designed to help lenders make faster and more accurate affordability and pricing decisions. The product required a dedicated website to communicate its capabilities to lenders, brokers and financial institutions, clearly explaining a complex platform in a simple and accessible way.

ROLE
Sole designer responsible for the design and development of the Optimo website.

APPROACH
Working independently, I designed the website in Adobe XD and built it in Webflow within a six-week timeframe. As Webflow was new to me at the time, I completed Flux Academy’s Webflow Masterclass to upskill quickly and deliver the project. The site was structured around modular components and clear product messaging to support multiple product pages and future content expansion.

OUTCOME
The final website provides Optimo with a dedicated digital platform for explaining its automated decisioning technology, supporting marketing activity and enabling potential clients to explore the product and request demonstrations.